30 seconds to make a good impression

They say you can not judge a book by its cover, and yet every day people do. They pick up a book, look at the cover, and then are moved to either put it down, turn it over, or open it up just because of how the cover looks. Websites are also judged by their covers and the first impression often comes from the header.

The header of your site is typically the first thing people see. From this masthead or header art across the top of your page, people make sweeping judgement about what they are about to see and read. The same people who say you can not judge a book by its cover, also say that you only have 30 seconds to make a good impression. In the world of the Internet where the next web page is a click away, you have much less than that.

we offer tips on how to customize it to become your own book cover, enticing people into your site with a good first impression. Then we will offer some tips from some experts on what makes a good website header.